Lesson 1: Semiotics
Semiotics refers to the system of signs, such as pub signs road signs and star signs. Drawings, paintings and photographs are also included. However, what most people don't realise is that words, sounds and body language are also considered as important 'Signs'.
In semiotics, denotation and connotation are terms describing the relationship between the signifier and its signified. 'Denotation' tends to be described as the 'common sense' meaning of a sign. The term 'connotaion' is used to refer to the 'personal' associations of the sign. Connote = meaning by association, a deeper meaning.
The 'Signifier' - The form which the sign takes.
The 'Signified' - The concept it represents.
There are three main types of signifiers.
1.) Symbolic: Signs that you have grown up learning, where in the back of your mind, you automatically know what it signifies.
2.) Iconic: This is the accurate representation of the real. (E.g. A photo) They have a physical similarity to the object that they signify. For example, the use of a wheelchair to signify facilities for disabled people.
Another example - we can usually find the men's and women's toilets by looking for the iconic signs on the doors.
3.) Indexical: Indexical signs are often based on logic or common sense. For example, a high temperature registered on a thermometer is an indexical sign that someone has a fever, or if you see smoke, it is an indexical sign that there is a fire. However, to assign these meanings to something, we would have to have previously experienced these signs.
The Power of Juxtaposition
Juxtaposition is used to create an effect. Two completely different objects have two completely different meanings, but when put together can create an effect or idea.
For Example:
A woollen hat creates a happy, calm atmosphere. The first thing that comes to mind may be the elderly or grandparents - A vulnerable and loving picture.
Juxtaposed with a dark, sinister background, they could signify the elderly being cast away and lost in the depths of society!
This has been a breakdown of my first Media lesson with Mr Wroe. I have tried to explain as easily and as fully as I can, the basics of Semiotics and Juxtaposition.
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