Film Production Logos

Mwe - 02/10/12

Film Production Logos

Universal Pictures:

The Universal Logo is exciting and powerful, implying that the movies that they direct are 'out of this world'. The dark background helps to make the Earth stand out and the word universal connotes togetherness, like anyone around the world is able to enjoy and relate to this production company.

Dreamworks:

Steven Spielberg originally wanted the logo to be a computer generated image, but a friend suggested that a hand-painted logo might look better. This logo connotes fantasy and dreams, as a boy fishing on the moon is somewhat out of the ordinary. The use of the calm purple colouring creates a relaxed mood, really drawing the viewer in to this world of intense imagination.

20th Century Fox:

The 20th Century Fox logo is quite different from Dreamworks'. The whole thing really signifies power and importance, as the writing is large and brightly coloured. The use of the lights create the idea of something new and exciting that everyone must see.