Monday, 4 February 2013

Mood Board

04/02/13
Mood Board For Our Target Audience


I have created a ‘Mood Board’ for “Me, Myself and I” that helps to show the different target audiences that will be attracted to our film.
Our mood board consists of several pictures which we think best represents our target audience. Because our film uses a wide variety of genres, our target audience is quite spread out and can include almost everyone. Our largest, main picture represents the multiple-personality disorder and shows how our target audience largely consists of people who have been touched by this disability. If it has played a massive part in someone’s life, they are likely to be attracted to our film and this is the reason why they would be our primary target audience. However, there are other aspects to our film, such as the picture in the top left that shows a girl being bullied. This represents the fact that our protagonist is an underdog and is affected by gossip and bullying throughout the story. This links with the top right picture that presents devastation or sadness. This underdog theme occurs repeatedly throughout our film and so our target audience may include people who have been affected by bullying as they can relate to the character of May. The picture of books in the bottom right symbolises school and the fact that the majority of our target audience will most likely be female teenagers (students in education) because our film is all about the life of a teenager and a 17 year olds journey. Finally, we have the picture to represent drama at the top of the mood board which is there to show how people who enjoy drama and suspense will be attracted to our film; therefore being included in the target audience. Our film includes lots of drama as May struggles to handle her disability and get through school. Overall, our target audience includes a variety of people as we include a variety of genres. Because of this, our film is suitable for almost anyone, although our real primary audience will be those who are affected by DID as they will sympathise with the character and story most and teenage girls as they will connect with the protagonist.

2 comments:

  1. What inspired you to have a DID protagonist?

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  2. As a group we felt that disability was very rarely protrayed in the media and when it is, it is often presented in a bad light. We felt as though a protagonost who suffered from DID would not only make our film more interesting but also connect with an audience (people who might suffer from this disability or has been effected by it) who are only ocassionaly directly addressed. This is what we aim to do by making this disability the main point of our film.

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