Crane Shot Productions Logo

AB - 19/04/13

Crane Shot Productions: Logo

 

The creation of our logo:

 

Although we knew that we wanted our logo to be associated with the crane bird, we didn't know how we were going to make this picture look creative and at the same time professional. After searching, I finally found an app on my IPad called "Fingerpaint" which allowed us to copy a picture off of Google and make it more eye catching and 'logo worthy'. So, to start off we chose a sketch of a crane bird from Google images and transferred it to the IPad app. We decided that a sketch of the bird would be better than an picture of a real crane as we only wanted the outline and didn't think that our logo should look like a realistic bird but more of a creative drawing.

 

This is the picture that we took from Google Images:

 

 

Dasiy then used "Fingerpaint" to add the colours, using the app's features to make the strokes seem feather like and soft.

 

This is the picture when Daisy had finished adding the colours and effects:

 

 

Unfortunately, we had to find a way of making the background purely white. "Fingerpaint" would not allow us to do this and so I downloaded another app on my IPad called "DrawCast" which then allowed me to carefully colour over the blue lines in the picture above. This did take a few hours but I finally coloured over the majority of the lines so that they were no longer noticeable.

 

 

This is our logo with the background painted completely white:

 





However, our group came to a dilemma when we decided that the white background did not look professional enough and that perhaps our logo would look more striking and 'logo worthy' if we had it on a black background. Unfortunately, we could not find an app or programme that allowed us to just change the colour of the background. Therefore, it took a few more hours to go back to the very original picture that we got from Google Images and use "DrawCast" to colour the entire background black. I was unable to take the picture above and paint the background black with the colouring that Daisy had drawn on already. This is because I was not able to take away all of the white without damaging Daisy's colouring and making the logo look messy. Therefore, I had to go back the the very original picture that we took from Google Images and change the background to black, being careful not to ruin the outline of our bird.

 

This is the picture with a black background but without the colouring of the 'feathers':

 

 

As you can see, I was unable to paint over all of the white without damaging the outline of the bird. However, this was not noticeable once we added on the effects.

 

Daisy then once again used "Fingerpaint" to paint on the 'feathers' of the bird. We did multiple versions of this to see which one worked best.

 

These are some of our practise logos:

 



We finally settled on this next image as our final logo, as we asked the class which one they think looked the best:

Once we had uploaded our image onto IMovie, we noticed that you could change the features of any image. After experimenting, we decided that our final logo would look the most professional and striking in a gold / yellow colour. We did, however, have some trouble with making the image remain still in our opening scene as it kept on moving from one side to the other, as if it was a clip and not a picture. We finally figured out how to make it perfect by clicking on the small button that appeared in the top left hand corner that was almost invisible! (This is also explained in my post on 'Editing').

Here is our final logo!